Successful governments use the megaphone, not the piccolo, to talk to the public. Put another way, it is the headlines, not the fine print, that count with voters.
Of course, the fine print is what the voters get. But they think they are or should be getting the headlines. In 1996 Winston Peters’ pre-election fine print was not to rule out coalition with Jim Bolger. But the headlines were all anti-National and that was the message most supporters took into the polling booth and the basis on which they punished him later.