Labour goes into its conference on November 1 with its fourth leader in five years. What does that say about its brand?
Go back 40 years. Loyal Labour voters thought it stood for social security, free education and health care, progressive taxes and a managed economy. Then the Lange-Douglas government radically freed the economy, slashed income tax and imposed co-payments for social services. Labour voters got confused, then angry. Labour split three ways. Its vote plunged.