To watch John Key right now is to watch the bland leading the bland. No horses are to be frightened before the election. Is this the man to take us boldly to a brave new world?
Marketing political leaders is routine. Remember the astonishing makeover of Helen Clark in 1996, the hairdo, the lipstick, the designer clothes. Remember the goofy Don Brash in 2005 concocted by marketers trying to make a populist of a serious man of ideas.