Leading up to the 2002 election a small voice inside the Prime Minister’s circle argued in vain for an aspirational pitch. It was deemed unnecessary, inappropriate and out of step with voters’ mood.
The economy was up. Voters approved Helen Clark’s “correction” of 1990s policies. The National party was adrift. Steady-as-she-goes was a serviceable message for a reform-weary electorate. Daring or bold policy was out of fashion.